An ode to 3quarksdaily by Thomas Manuel @ The Wire:
Yet these same sites are also examples of total moral capitulation. Underlying the logic of many algorithms is the idea that to find what people want, we need only look for what similar people have wanted. Apart from engendering near total surveillance, a mechanism built around the urgency of giving people what they want ignores the importance (or even the existence) of a responsibility to give people what they might need. This isn’t a surprising stance for profit-driven corporations to take. However, as citizens who value democratic access to resources and knowledge, it’s dangerous to allow ourselves to become complacent with gatekeepers who don’t acknowledge their own roles as stewards or see their power as weighted by responsibility to the community. It’s the logic of giving people what they want that’s made virality the metric for deciding what makes the news and triggered the current race for the bottom that has marked the new culture wars.