Owning the team
Go Pack go!
In 1923, the Packers were just another hardscrabble team on the brink of bankruptcy. Rather than fold they decided to sell shares to the community, with fans each throwing down a couple of dollars to keep the team afloat. That humble frozen seed has since blossomed into a situation wherein more than a hundred thousand stockholders own more than four million shares of a perennial playoff contender. Those holding Packers stock are limited to no more than two hundred thousand shares, keeping any individual from gaining control over the club. Shareholders receive no dividend check and no free tickets to Lambeau Field. They don't even get a foam cheesehead. All they get is a piece of paper that says they are part-owners of the Green Bay Packers. They don't even get a green and gold frame for display purposes.
The Packers' unique setup has created a relationship between team and community unlike any in the N.F.L. Wisconsin fans get to enjoy the team with the confidence that their owner won't threaten to move to Los Angeles unless the team gets a new mega-dome. Volunteers work concessions, with sixty per cent of the proceeds going to local charities. Even the beer is cheaper than at a typical N.F.L. stadium. Not only has home field been sold out for two decades, but during snowstorms, the team routinely puts out calls for volunteers to help shovel and is never disappointed by the response. It doesn't matter how beloved the Cowboys are in Dallas; if Jerry Jones ever put out a call for free labor, he'd be laughed out of town.